NewFrameApr – Sep 2026 · 6 mos
Worked across GTM and product direction for Madison, NewFrame’s creative media agent for brands. Built a B2B outbound motion from scratch, connecting lead generation, enrichment, personalized outreach, and automation.
Turned product capabilities into customer-specific use cases and working prototypes. Used customer conversations and live GTM experiments to shape product direction, reusable agent workflows, and how those capabilities were packaged.
